Trader Joe’s on Campus

Soundwave Innovations

Trader Joe’s on Campus

UX / UI

With the goal of bringing the beloved boutique grocery chain to college campuses world wide. This pitch proposes a ‘TJ On Campus’ Truck which offers meal kits and a ‘TJ On Campus’ Vending Machine that provides frozen items, on-the-go meals, and dessert options.

‘TJ on Campus’ Truck - sells daily meal kits for the student that still wants a home cooked meal; they just need the ingredients and inspiration. This is paired with an IOS app which allows users to track the location of the truck, browse the meal kits, and place online orders.

‘TJ on Campus’ Vending Machine - is stocked with frozen items, on-the-go meals, and dessert options. For the student in search of a quick & easy meal, or a snack before class. A reward system is implemented into this business proposal with the hopes of maintaining customer loyalty.

Soundwave Innovations

Media Company Development

Tasked to create a media company during a Television, Radio & Film class in Newhouse School of Communications, my group launched a VR / AR media venture. ‘Soundwave Innovations’ aims to tap into an untouched realm of the media industry, by bringing concerts, music videos, artist testimonies, and karaoke to your fingertips. By utilizing VR & AR technologies, ‘Soundwave Innovations’ creates a new way to enjoy experiences. Stream the concert you can’t get tickets to, watch your favorite music video time after time again, and learn about your idols through behind the scenes footage. For this project, I served as the UX Designer which meant I was responsible for the app development and presentation.

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Consumer Goods