Trader Joe's On Campus
Trader Joe's On Campus
This project was created as a business proposal for Clover System to collaborate with Trader Joe’s. With the goal of bringing the beloved boutique grocery chain to college campuses world wide. This pitch proposes a ‘TJ On Campus’ Truck which offers meal kits and a ‘TJ On Campus’ Vending Machine that provides frozen items, on-the-go meals, and dessert options.
Production: Created on Figma. Storyboard sketched on ProCreate.
Created in October of 2023
UX / UI Project
The App
The ‘TJ on Campus’ Truck sells daily meal kits for the student that still wants a home cooked meal; they just need the ingredients and inspiration. This is paired with an IOS app which allows users to track the location of the truck, browse the meal kits, and place online orders. A reward system is implemented into this business proposal with the hopes of maintaining customer loyalty. For every 1 dollar spent, 1 point is rewarded. Once the customer reaches 100 points, they are granted a free meal kit from the truck or item from the vending machine.
The Truck
The ‘TJ on Campus’ Vending Machine is stocked with frozen items, on-the-go meals, and dessert options. For the student in search of a quick & easy meal, or a snack before class. A reward system is implemented into this business proposal with the hopes of maintaining customer loyalty. For every 1 dollar spent, 1 point is rewarded. Once the customer reaches 100 points, they are granted a free item from the vending machine or a meal kit from the truck.
